Chocobo Solar

Chocobo Solar is a single-purpose brand site: rooftop solar for broiler and layer farms across Georgia, South Carolina and Florida, presented as its own brand with its own mascot, its own mailbox and its own funnel. The pitch is the roof. A poultry house is long, low and metal-roofed, which is exactly what solar wants, and the site's job is to turn that observation into a phone call from a grower.

From egg to energy in three steps

• Tell us about the farm — where it is, how many houses, and roughly what the power bill runs. Sixty seconds, no paperwork, no site visit.
• We scout the roofs — satellite imagery and a roof model say how much south-facing pitch there is and what it can produce.
• You get a real snapshot — system size, expected production and what it does to the bill, in plain numbers. Then the grower decides.

The math on one house

The site does the arithmetic in the open: a typical house runs about 500 feet, which is roughly 145 kW of south-facing pitch, against something like 46 kW worth of annual draw. So the honest sale is load-matched — a system sized to what the farm actually uses, so every panel pays for itself — and bigger only pencils as export or a power-purchase agreement, "and we'll tell you that honestly". Sizing to the bill rather than to the roof is the whole positioning, and the copy says so three times.

The funnel

• Four fields and a ZIP. The ZIP is looked up live as you type against a read-only geo table (one MariaDB user, SELECT on one table), so the form already knows the city, state and whether the farm is in the service area before it is submitted.
• Stored, then emailed, then forwarded. A lead lands in SQLite first — honeypot and per-IP limit in front of it — then the team is notified and the grower gets a confirmation through Postmark, then the record is signed and forwarded into the sales team's CRM, whose assignment rules pick the rep. An operator can re-send any lead's emails or re-forward it with one command.
• Inbound mail lands in the same database. hello@ is a Postmark inbound webhook into a mail table, not a mailbox somebody has to remember to check.

The coin

The second door is physical. A limited run of struck coins — minted through Dubloons — goes out in direct mail, each one carrying its own serial under a QR at error-correction level Q. The QR opens /c/<CODE>, and the scan is logged before any form is shown, so a coin that was looked at but never redeemed still counts. A redemption arrives tagged with the coin, batch and design it came from, and the mint talks to a small Bearer-token API to register serials and read each coin's scan and redeem status. A one-page Letter-size mailer insert is rendered to PDF through Playwright from the same source as the site, so the print piece and the page never drift.

House rules

• One static page. Inline critical CSS, self-hosted variable fonts, no third-party scripts, and a Lighthouse run after every change to it. The animated sky — a pulsing sun, drifting clouds, falling feathers — is pure CSS.
• Every form control is custom. No native select, checkbox or radio; scrollbars are yellow on light blue and never gray; light mode only; the palette is white, #ffc400, #0b1f4d and #e6f4ff.
• Boring infrastructure. Apache with a Let's Encrypt certificate, PHP endpoints under /api/, runtime secrets outside the web root, and the authoring tools — Playwright screenshots, the OG renderer, the QR generator, Lighthouse — never served.